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What is Brand Photography?

March 15, 2020

Branding is so much more than just logos, colors, and fonts. Your business’s visual identity consists of many different elements, from photography to social media. But what is brand photography, and why is it such a big deal? More importantly, do you really need it?

Most business owners have worked hard to develop our brands and business into what they are today. It would be a shame to see an entrepreneur’s reach fall short for something as simple as using the wrong photos.

Since picking up my first camera years ago, I’ve seen firsthand how much purposeful and personalized images can propel a brand. Your personality gives your business an edge that sets it apart from everybody else. That’s why your photography should capture your unique essence.

If you’re ready to elevate your brand, it’s time to upgrade your photos to match.

What is Your Brand?

Personal branding Kasha Jamroz leadership coach SHE Photography

Let’s start at the beginning. According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those from other sellers.

A brand is the idea or image consumers have in mind when thinking of specific products, services, or activities of a company, both in a practical (ex. “this sneaker is light-weight”) and emotional way (ex. “this sneaker makes me feel unstoppable”).

Your brand is what influences the feelings that your consumers develop towards your business. Emotional cues are triggered when people are exposed to the name, logo, visual identity, or even the message of your enterprise.

While other players in your market can copy a product, a brand will always be unique. For instance, Pepsi and Coca-Cola taste very similar. Regardless, some people feel more connected to Coca-Cola, others to Pepsi.

In a nutshell, your brand is how potential and longstanding consumers perceive your business. More importantly, your branding is what distinguishes you from everyone else!

What is Brand Photography?
A brand creates a person’s gut feeling about your specific business. Brands increase or decrease in popularity based on how consumers think of them.

Brand photography consists of a suite of professional images that visually represent your business. Good brand photography will fit with your visual identity through the use of color, setting, tone, props, and more. Brand photos can include images of you, your team, your products, your process, your space, and anything else that makes your business one-of-a-kind.

Maybe you’ve had great headshots taken in the past for your LinkedIn profile or your website’s about page. While a professional headshot is essential, it’s only one piece of the branding puzzle. To make your business look its best, you will want a range of consistent, well-crafted photos. These will keep your business looking coherent, trustworthy, and sharp across all of your marketing materials over time.

Why is Brand Photography So Important?

In addition to making your brand more relatable, brand photography significantly increases engagement and trust for your business.

Between Instagram and Facebook, we all know visual content goes a long way. Images have much higher engagement than text-only content. In fact, 65% of marketing executives believe that photos, videos, and infographics are the key to communicating your brand’s story. Facebook posts from brands who included images earned 87% of all engagements. It’s no surprise that 51% of B2B marketers prioritize creating visual assets as a vital part of their marketing strategies. Here’s a fun one: did you know that articles with images every 75-100 words typically receive twice the social media shares as those with fewer images?

Your business needs images, and more importantly, you need good quality, on-brand images.

Employing visual elements that all work together is crucial for maintaining brand consistency. Brands that are consistently presented are three to four times more likely to experience brand visibility than their counterparts. However, it’s also important to remember that 90% of all consumers expect their experience with your brand to be consistent across all devices and channels used to interact with businesses.

Stock imagery is useful when you’re first starting out, but your eventual goal should be to have unique and on-brand photos to use instead. While you may be able to find some decent stock images that kind of work, chances are they aren’t entirely on-brand. Even when they are, thousands of other people are already using those exact same photos in their business, which makes you blend in where you deserve to stand out.

How Do I Get Started?

Personal branding Kimberly Culp professional speaker SHE Photography

Before you start taking any photos, you’ll want to know who you are and the heart of your brand’s story. To get going, start asking yourself what you want your audience to think of and feel when they see your business.

Are you fun and whimsical? Inspirational and strong? Smart and no-nonsense?

Whoever you are and whatever story you’d like to tell, it should be clear to you before you get your photos taken. This ensures that you don’t waste any time, effort, or money on something that doesn’t quite fit your business.

Now that you know what story you’d like you and your business to tell, it’s time to start reaching out to photographers. Make sure you find the right professional photographer for you with our recent blog!

If you don’t have a photographer in mind yet, make sure to have a look around and find someone who does brand photography. The most important thing is to work with someone who makes you feel comfortable. This will help you present your best self in front of the camera and your clients!

If you’re ready to book some time to chat more about brand photography, please get in touch. I’d love to hear from you!

Similar Posts: Elevate Your Image,  Personal Branding Photography,  Uncategorized Filed Under: Bay Area,  Bend,  Branding,  Coaching and Speaking,  Corporate,  Lifestyle Photography,  Los Gatos California,  Motherhood and Entrepreneurship,  personal branding,  personal branding photography,  photography for entreprenurs,  Styled Shoots

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The day of the photo shoot was so much fun, it felt like I was hanging out with one of my best friends. When she unveiled the photos to me a week later, I was so amazed by the quality of her work and how she captured my spirit through the lens of her camera. These images will definitely transform my website and marketing materials… but more importantly, they have transformed my own image of myself.

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Curious:  I’ve been a successful branding photographer for over 10 
years.  If I created a mentorship program to help budding photographers interested in personal branding step more fully into creating a successful practice, would that be of interest to people? 

I’d work with individuals on anything from creating client systems, marketing, best practices for culling images and editing, tips and tricks on how to pose and work with clients, and how to navigate your camera settings.  I would personalize mentorship to each individuals needs and skills. 

If this is of interest let me know, or tag someone who might enjoy this.
We’re about to list our 2018 Forest River Surveyor w double bunks.  We’re still pulling together all the details.  But wanted to throw it out to my community before posting to RVtrader.  Anyone in the market Pm me and I’ll send you info before posting to public.
Do you ever notice that no matter how splendid life is, no matter how blessed we are, that sometimes life can feel excruciating?  The edges are not always smooth, and those jagged edges can hurt.  I’ve been witnessing myself in a spiral of anxiety and dissatisfaction.  But I’m reminded that just a few weeks ago, I could have claimed my life could not have been better. 
Then one day, anxiety sneaks in.  One wave at a time.  One wave seemingly  inviting the next.  Eventually I am fed up with all things and afraid that I will never be normal again and find myself overwhelmed with all of it.  Oh life…. You keep me on my toes.

But here is the thing…. My life is NO different today than any other day.  Aside from the normal ebbs and flows.  Sure we have a puppy and that can come w challenges and the kid just got diagnosed w Mono. Sure both can be a bummer but this is life.  There’s no getting away from the end and flows. 

This phenomenon makes me curious of this human condition of seemingly forgetting to find the beauty, losing sight of gratitude, seemingly losing myself.  This I believe is the opposite and equal side of love, bliss and freedom. 

We must know one extreme to know the other.  And, I want to normalize that even if you have everything you ever dreamt of, life can still feel challenging. 

Yes, compared to so many others, it’s easy to push away the hard feelings and slap on a fake smile in an attempt to remember your bliss.  Feeling these feelings does not make me inconsiderate of others with terrible circumstances, it makes me human.

A normal everyday, exquisite and flawed human feeling the full spectrum of human emotions available to each and everyone of us. 

Today, I sit in my discomfort to welcome all of my experiences.  I’ve decided to sit in the bath and ask my higher self for wisdom.  This is what I got. 

Maybe it can help you give yourself grace if you find yourself walking a similar human experience. 

Love you!
Happy Easter!  It was a great day, with chosen family!  Thanks for spending the day with us Nikki Pava and Aaron Pava family.  Was a fun day of yummy food and family adventure! 

Love you!
Event Details: 
20 Minute Headshot event

SIGN UP HERE: https://shephotography.com/book-your-shoot

Date/Time/Location: 
The Haven, Bend Oregon. 

May 6th, 12:00-4:00pm - The Refuge
May 7th, 10:00-2:00pm - The Library

Investment:
$245

What you get:
2 location options. Either The Refuge or The Library. You choose when you book.

A minimum of 10 ready to use, downloadable, professionally edited high-resolution images, delivered via an online gallery.

One quick outfit changes. Ideally, throw on a sweater, or a jacket, so as not to use up too much of your time.

I make the process fun and easy.  I guide you on how to pose, and how to also be your most natural self. 

SIGN UP HERE: https://shephotography.com/book-your-shoot
CA friends and clients. Are you feeling the call? Is it time to update your website and social media presence? Have you updated your look, and it's time for new images? Maybe it's as easy as you simply LOVE working together and need a dose of SHE Photography love! I get it, I love working with you, too! 

Whatever your reason, I am compiling a trip down in the next 3 months, and I would love to see you! 

Leave a comment below and I'll reach out. Tag a friend, who could use a shoot, and receive a $40 thank-you gift, if they book. 

Most people walk away with a swag in their step, feeling better than they did when they walked in, I mean who doesn't want that?

Hit me up! With love and gratitude! - SHE

#shephotography #personalbranding #headshots #branding #bayarea #bayareaphotographer
I’d like to introduce you to the newest member of our family. 
Meet Rooster (Roo). He is a sweet rescue from Mexico/Street Dog Hero. 

Roo is a still trying to decide whether or not he likes this snowy weather.  It’s a lot colder than Baja.  We do know he is thrilled about his new living situation and is settling in nicely.  He is easy going and chill and aims to please. 

We’re getting started w training and the goal is to have a super well trained dog in the house! 

He’s finishing up his vaccines next week, so we’re not doing dog parks yet, but he is allowed to play with vaccinated friends. 

Any puppy friends out there wanna play with Roo?
Video walk through of our shared home in Playa Hermosa, Costa Rica.  Now available on AirBnB.

https://abnb.me/9FTdK8eWWvb
Surf lesson in Jacó.  So much fun.

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